There's a new app in town. What else is new, though? Well, I guess what makes this one a little different is that it promises to find the perfect, custom shade of makeup for you-all on your iPhone. The company is called MatchCo.
Their concept is pretty simple. You use your phone to find the perfect custom shade for your skin tone. Once your skin is matched, you then drop your custom shade in your basket to purchase. The purchase is $49-which is comparable to other higher-end brands. Instead of purchasing from a store, the item is shipped directly to you and you should have it within several business days.
At first, I was a little hesitant to try the app because I have had experiences with newer companies that offer foundations but not for everybody-at least not a first. The deeper shades usually come later as the brand expands. I digressed though and moved forward with my testing. It's important to note that I have yet to purchase the foundation. I was strictly starting with the app itself.
The app tells you exactly what to do to calibrate your phone. You need 5 sheets of white paper laying flat on a table. You tap your phone so that it (the phone) can calibrate correctly. You then place your phone on various sections of the face (all directed by an English female voice) to determine your perfect shade. The app is extremely easy to use. If for some reason, you are not doing something correctly, it will tell you that too. I had to test out that part just a little.
As you can see, the end result is above. It shows the date of the foundation creation on the bottle. It will also have my name on the foundation as well.
All in all, this app would be good for women who are wanting to try something new as well as those who want the convenience of having makeup delivered to her door. It's also good for people who are wanting to take the guesswork out of matching a shade.
It never hurts to try a new and different foundation. Having options is a good thing.