It Cosmetics continues to make its rounds in the makeup world. It's a pretty amazing that it is now made its way into Sephora.
Sephora is a store that is picky about what it carries. So, in other words, basic makeup doesn't make it in here! Your brand has to be special. It has to have something unique about it.
It's a good move for the It brand to be here along with the ranks of other high-enders.
The blush pictured here is nice and the brush is too. It's great to know that I have another place to shop this brand.